MRE Showing Support for "Sluts" at the Slutwalk
Here, we see some of the Men's Rights Edmonton crew, at the 2013 Edmonton Slutwalk, showing their support for "sluts". The "sluts", apparently, are ambivalent about this, or worse. Unfortunately, the ambient urban noise makes most of the conversation inaudible.
So as you can see, the message makes no difference. It is all about the messenger. They could have said "I hate sluts", and the response would still have been negative.
Of course, if Eric had not been wearing his sandwich board with the hated MRE logo, that would have made a difference.